Animated Interactive Masthead - Emma

The product that I am choosing to advertise is the Fanta soft drink. The masthead size will be 970x250 to fit the standard YouTube size and it will be created using both Photoshop and Adobe Flash. I am going to try and target a new audience for this product by making the advert funny and fresh so that it will be well remembered and then the audience is more inclined to pick it up. As per the instructions, the advert will contain at least two interactive elements and some vector animation (created via Flash). As I am going to use the products original logo in my advert I should be careful as to how I use it and be aware that it may cause copyright issues which could result in legal actions taken by the company itself - legal implications could be anything from a fine to the company asking for the ad to be taken down completely.

Photoshop Banner:

After we added the interactive elements on Flash:

I looked at the advert and I thought that it could do with some improvements so I changed some of the interactive animated elements: