Individual Evaluation

Individual Evaluation:

·         Technical aspects of the promo video

Some of the technical aspects of the promo video was the music that I had to make on garage band which was quite hard to do especially when it had to match the pacing of the video itself. We changed the camera after a day of filming from a Nikon to a Canon because we felt that the latter had the best quality for what we wanted our video to look like so some of the shots are different in quality.

·         Framing/shots/quality of images

I think that some of the shots weren’t as appealing as we’d hoped they be when we came back to edit so we went back to refilm some of them or had to use colour corrector in final cut pro to lighten the clips.

Example: before.

after.

During one of the interviews the interviewee went out of frame so instead of not being able to use the interview I decided to just put the audio of the interview over some extra clips that my group filmed around the college.

As a group we tried our best to make sure that we filmed interesting spots and that the framing was right so that when it came to editing we had a lot to work with.

·         Was it what you proposed to do?

The video that I ended up with wasn’t exactly what I had hoped for and had shown in my pitch. Instead of having the students say what they wanted to do in the future we instead asked them what they thought of the college and what they were studying. We did film some voxpops and we got some interviews as well so the main premise of the video is what our group pitched and had aimed to achieve.

·         Were your findings accurate?

The findings were as accurate as we could get. Our group tried to get the best shots of the college to shine the best possible light on it and I tried to avoid people in hoodies or hats etc in my final cut so that the college looked as professional as possible.

·         Was it fit for purpose?

I think that the video was fit for purpose because it showed the college as being a good place to study, which is what the project was about. In our shots we tried to make sure that the college was only seen positively and that everyone looked happy to be here. In the final edit I used people who were energetic and from a range of subjects including some of the different members of staff from around South Thames College.

·         What did your target audience think?

The target audience understood the video and what was trying to be portrayed and they felt that it did a good job in showcasing the different subjects and the different people who come to the college.

·         How does it appeal to your target audience?

The video appeals to my target audience of people who are looking to go to college and their parents or family by showing a mixture of teachers and students so that they both get what they are looking for out of the video. The music was upbeat to engage the audience but not overpowering so that they were distracted by it. I think overall the video is appealing to the target audience because it is both factual yet simple.