Unit 63 - Planning

Clearly identify how you will approach the brief.

The target audience for out product is people who are studying at South Thames College or people who are wanting to apply to colleges like South Thames. In order to make sure that our video attracts the right kind of people and does what we want it to do for the target audience there are ways that we can gain feedback of our idea for example doing things like questionnaires or interviews in which we record the feedback and then analyse it later. Another example is a focus group where we can pitch our idea to a handful of students and see if they think it is a good idea. This can help with problems such as which music to use or if they prefer to see artistic or informational videos. By doing this, it ensures that we are meeting the clients needs so that the promotional video will be as effective as possible. We will film in and around the college so that the audience gets the best idea of the vibe inside the college and also the surroundings. We will include features of the college that we feel are important to the students here and that future students might like to know that we have such as the trophy cabinet and the LGBTQ posters around the school to showcase that it is a safe and friendly environment.

Here are some of the test shots we have taken:

 

We had a plan that our promotional video would act as a 'tour' around the school so we wanted to film clips of us holding the camera and walking through the college so that the viewers could see it through our eyes. We didn't up going with this type of shot because the camera was too shaky so the quality of the video was not very good and we were met with a lot of risks concerning things like bumping into people because the cameraman was looking at the camera and we were worried about dropping the camera so we decided to cut this idea after the test shots and sticking with the classic shots.

This is an interview that we did with two students in the cafeteria as a means of testing our mic and our shots. I didn't end up using this interview in my video and after we viewed back the footage we decided that we needed to be cautious of where we would interview people. There were a lot of people walking into the shot and it was distracting, there was also a lot of feedback and noise because of the setting. We also wanted to make sure that we asked students who looked more presentable and represented the college in a good way which meant avoiding filming people in hoodies.

Plan your promotional video.

Some of the questions that we will ask for our vox pops and interviews will be:

• What do you aspire to be in the future?
• Do you think this college will help you to achieve this?
• How did you find out about the college?
• What do you think of the teachers?
• How is the environment in the college?
• What were you doing before you started this course?
• What do you want to do after you've finished this course?
• What do you enjoy the most about South Thames College?

We will encourage students to be as open and honest as possible in their answers as we would like the promotional video to be truthful. We will also ask which course they are studying to better show the variety of courses that you can take in the college. We made sure that the questions are adaptable for people who don't speak much english or who are not students but teachers/staff.

The sound intro for the video should be a slow song with a good beat so that the video feels fluid and almost dreamlike since one of the main ideas for the video is to have students share their aspirations and what job/career they want to get into after they leave college. Another idea for the sound is techno. This is because techno music is quite fun and if the music is energetic then people will connect with the video a lot more and focus on it instead of just watching the screen and not paying any attention to it.

Here is an example of what the sound will be like:

Copyright and other legal and ethical aspects are important to the product because firstly it is morally and ethically wrong to steal somebodies work and claim it as your own but it is also a legal issue with many repercussions. It is vital to avoid any copyright issues and keep the product as original and professional as it can be. To avoid Legal and Ethical issues during our interview we need to make sure that the questions we ask do not discriminate or offend anyone in some type of way. This means not asking people to state their sexuality or asking if they've ever had any issues with bullying as it may cause distress and upset. This also applies to any disabled people that we may interview and film or anybody who does not speak english as their first language.