Pitch

Location Report and Risk Assessment:

Shooting Schedule:

Unit 63 - Planning

Clearly identify how you will approach the brief.

The target audience for out product is people who are studying at South Thames College or people who are wanting to apply to colleges like South Thames. In order to make sure that our video attracts the right kind of people and does what we want it to do for the target audience there are ways that we can gain feedback of our idea for example doing things like questionnaires or interviews in which we record the feedback and then analyse it later. Another example is a focus group where we can pitch our idea to a handful of students and see if they think it is a good idea. This can help with problems such as which music to use or if they prefer to see artistic or informational videos. By doing this, it ensures that we are meeting the clients needs so that the promotional video will be as effective as possible. We will film in and around the college so that the audience gets the best idea of the vibe inside the college and also the surroundings. We will include features of the college that we feel are important to the students here and that future students might like to know that we have such as the trophy cabinet and the LGBTQ posters around the school to showcase that it is a safe and friendly environment.

Here are some of the test shots we have taken:

 

We had a plan that our promotional video would act as a 'tour' around the school so we wanted to film clips of us holding the camera and walking through the college so that the viewers could see it through our eyes. We didn't up going with this type of shot because the camera was too shaky so the quality of the video was not very good and we were met with a lot of risks concerning things like bumping into people because the cameraman was looking at the camera and we were worried about dropping the camera so we decided to cut this idea after the test shots and sticking with the classic shots.

This is an interview that we did with two students in the cafeteria as a means of testing our mic and our shots. I didn't end up using this interview in my video and after we viewed back the footage we decided that we needed to be cautious of where we would interview people. There were a lot of people walking into the shot and it was distracting, there was also a lot of feedback and noise because of the setting. We also wanted to make sure that we asked students who looked more presentable and represented the college in a good way which meant avoiding filming people in hoodies.

Plan your promotional video.

Some of the questions that we will ask for our vox pops and interviews will be:

• What do you aspire to be in the future?
• Do you think this college will help you to achieve this?
• How did you find out about the college?
• What do you think of the teachers?
• How is the environment in the college?
• What were you doing before you started this course?
• What do you want to do after you've finished this course?
• What do you enjoy the most about South Thames College?

We will encourage students to be as open and honest as possible in their answers as we would like the promotional video to be truthful. We will also ask which course they are studying to better show the variety of courses that you can take in the college. We made sure that the questions are adaptable for people who don't speak much english or who are not students but teachers/staff.

The sound intro for the video should be a slow song with a good beat so that the video feels fluid and almost dreamlike since one of the main ideas for the video is to have students share their aspirations and what job/career they want to get into after they leave college. Another idea for the sound is techno. This is because techno music is quite fun and if the music is energetic then people will connect with the video a lot more and focus on it instead of just watching the screen and not paying any attention to it.

Here is an example of what the sound will be like:

Copyright and other legal and ethical aspects are important to the product because firstly it is morally and ethically wrong to steal somebodies work and claim it as your own but it is also a legal issue with many repercussions. It is vital to avoid any copyright issues and keep the product as original and professional as it can be. To avoid Legal and Ethical issues during our interview we need to make sure that the questions we ask do not discriminate or offend anyone in some type of way. This means not asking people to state their sexuality or asking if they've ever had any issues with bullying as it may cause distress and upset. This also applies to any disabled people that we may interview and film or anybody who does not speak english as their first language.

Unit 63 - Task One: 500 Word Essay on Sound.

There are many different sound formats. Some being; WAV, MP3, MID, OSS, WMA and AIP. The most popular formats to record digital audio are WAV, BWF and AIFF. For digital recordings that might be put onto the internet or to listen to music it is recommended that the format be MP3 which is recognised by a majority of audio file playing software. MP3 is also the most recognised audio format for different mobile devices.

The definition of Sound is ‘a vibration in a medium such as air, water and the earth’ and a waveform is a visual representation of sound and is commonly shown in a curve. Shown on a waveform, the wavelength is the distance between each crest of the wave. The wavelength is also how we know the frequency (Hz/MHz/KHz). A longer wavelength means a lower frequency and a shorter wavelength means a higher frequency. The amplitude of sound can be defined as the maximum deviation of an alternating current to its average value. Stereo is the creation of sound using more than one independent audio channels to recreate natural hearing whereas Mono has audio in one channel. Stereo is used almost exclusively now due to the improved audio quality. Mono is less expensive that Stereo and only requires basic equipment so is easy to record however Stereo sound is used on most outlets that people hear sound from such as Music players (MP3, Mobiles), in movies and TV and on FM radio stations. Much like Mono, Analogue has almost been replaced by Digital. Analogue sound is created by changing the soundwaves into electrical signals so is used for vinyls however they can’t be recorded over like digital sounds. Digital sounds are audio written onto computers and formats such as CDs and are often used for radio stations. There are many benefits for Digital sound which is why most people use that format now for example, digital sounds travel fast because of its nature and wavelengths and they can be copied over and over again so can be put onto decides like MP3s and mobile phones. An advantage of Analogue sounds is that they can easily be archived.

Digital sounds are suitable for interactive media products like websites, films, trailers, games and television. Digital sound is effective in interactive media products because sound is used for communication and portraying the tone and mood. Sound in TV shows and things such as movies can provoke an emotion in the audience that without the sound might not have been as effective(Example: Thisscene in The Vampire Diaries). Sound is particularly important in movie trailers because the aim is to evoke an emotion or a reaction using short clips of the movie so adding an audio clip in the background is a good way to make the trailer more interesting (Example: The Avengers: Age of Ultron trailer). Sound can also be useful on websites to engage the audience and keep them interested in the site. The sound can also add to the website if it has a particular theme (Example: This website).

TASK 1