PUBLISHER 1: Imagine Publishing
There are also some print magazines that IP publishes such as: Games, How it Works, Photoshop 1-2-3, Total 911, Uncanny Comics, Web Designer and X360 as well as the same digital magazines but in print.
Imagine Publishing also has other creative work for example; they have websites like Digital Artist Daily, Animal Answers and Imagine Book Shop. They also have many eBooks published using Waterstones as a platform - Some of these include: The SciFi Literature Genius Guide and The Complete Photography Book.
Imagine's approach to publishing is that they want to focus on Technology in an age that has a huge dependance on the internet etc. They aim their products at 24-35 year old males who have an interest in Photography, Gaming and Photoshop - Their audience expects specialist knowledge on the topic and so they aim to only publish magazines that deliver a high level of "quality and intelligence". Imagine Publishing also aims to be continually innovative and so the team continues to push the boundaries of publishing, editing and format.
Imagine Publishing won a Media Pioneer Award in 2013 for it's 'content is king' strategy that has made the publisher so successful.
A popular magazine 'games' which is published by Imagine won two awards at the Games Media Awards. The Magazine won the 'Best Multiformat Magazine' and then went on to snag the 'Overall Games Magazine' award later on.
The X360 Deputy Editor also won a GMA Award titled the 'Rising Star'. Managing Director of Imagine comments on this saying "I am extremely proud that the games industry has recognised his great work".
I think that Imagine Publishing is a very successful publishing company. The company itself has won an award and many of the magazines that they publish has also won awards. This to me, means that they are very successful and will be able to continue to publish magazines and eBooks as long as they continue being innovative and keep up the strong bond they have with their clients.
PUBLISHER 2: Blue Toad Publishing
Some of the digital magazines that Blue Toad publishes are: Publishing Executive, CS, Variety, State, Gamenformer and Modern Luxury.
I don't think that Blue Toad publishes any print magazines but if they do then they are the same as the digital magazines that the company publishes.
Blue Toad also creates brochures, catalogs and journals.
Blue Toad's approach to publishing is to put the audience's message at the forefront. They try to be innovative, flexible and sustainable which, they believe, is why they have worked with "many of the top printers and magazine service providers" in the industry.
Blue Toad Publishing has not won any awards as of yet.
To summarise Blue Toad, I'd say that they're not the most successful publishing company and they still have a long way to go to improve. If they stand by their philosophy and keep up the quality that they publish at now then they could probably go on to win some awards and publish some bigger, more popular magazines in the future which would boost their status as a publishing company.
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